Ryan Gonzales has spent more than 20 years building products, companies, and growth systems across organizations including Walt Disney, FedEx, StratiFi, and Shine.
He is a five-time founder with two exits and has helped build products used by millions of people.
Today, Ryan operates inside the trading card hobby as a seller, vendor, collector, and software founder building tools for trading card businesses. His work sits at the intersection of product, technology, operations, and the economics of the hobby.
Why Card Playbooks
The card world has no shortage of expertise. Shop owners, vendors, breakers, and collectors know their categories at a remarkable depth. But many were never given a useful operating framework for understanding margin, inventory, labor, cash, and growth inside this particular kind of business.
Ryan created Card Playbooks to close that gap in a way that feels grounded in the hobby, not imported from a generic business-coaching template.
Building Pulltrader
Ryan is also the Founder & CEO of Pulltrader, an agentic commerce operating system for trading card businesses. Card Playbooks teaches operating principles. Pulltrader helps businesses put many of those principles into practice.
Explore PulltraderProfit-Aware · Fall 2026
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